Content Strategy
Your Business Context, Steering Every Post
A strategy brief is a short document you write once for a date range — a theme, the messages you want reinforced, the topics to lean into. Every post MarkOS generates in that window is written from it.
Every plan, including the trialYou run a business, not a marketing department.
No need to write a marketing plan.
A brief is a short form you fill in once for a date range you choose, and every field has an Ask AI button that drafts from your theme, your dates and your brand persona. Suggestions arrive one field at a time and you accept each on its own, so nothing you have already written gets replaced.
What you actually do
- 1
Pick the dates — a festive fortnight, a launch month, a quiet season.
- 2
Fill in what you know. Ask AI for the rest.
- 3
Activate it. Every post in that window is written from it.
A brief steers the whole period
One short form, for whatever period you choose
Pick your dates — a festive fortnight, a product launch month, a quiet season — and fill in as much or as little as you like. MarkOS applies it to everything it writes while those dates are live.
- ✓You can attach product photos to a brief too, and MarkOS will reach for those first while it is running.
The seven things a brief can steer
Theme
The one idea this period is about — a festival push, a new range, a season.
Narrative angle
The point of view your content takes on that theme.
Key messages
The claims every post should reinforce.
Topics to emphasise
What you want to come up often.
Topics to avoid
What you would rather MarkOS left alone.
Visual direction
Subject, setting, lighting and colour for generated imagery.
Product photo styling
The staging scene your product shots should use for this period.
Ask AI for any field — and keep what you like
Staring at an empty Narrative Angle box is the reason most strategies never get written. Every field has an Ask AI button.
- ✓Suggestions arrive field by field and you accept each on its own — what you have already typed stays exactly as you wrote it, and on list fields it adds to your chips rather than replacing them. Every field is optional and every field is editable.
- ✓Drafts come from your theme, your dates and your live brand persona, so they sound like your business rather than a template — and key messages are held to what is verifiable from your brand context. MarkOS will not invent awards, customer counts or statistics on your behalf.
CTA rules: the ask, in every post
A brief carries your calls-to-action, and MarkOS treats them as mandatory rather than optional garnish.
Your exact wording
"Book a free consultation", "DM us for the price list" — written once, used verbatim.
Scoped per platform
Apply a rule to the platforms it suits, or to everywhere at once.
Placed how you want
As the closing line, or woven naturally into the body of the copy.
Reordered any time
Enable, disable or reorder rules whenever; changes apply to the next post generated.
Running briefs back to back
- 1
Draft
Save a brief while you are still working on it. Nothing it says reaches your content yet.
- 2
Active
One brief runs at a time, so your content always has a single clear direction. Use adjacent date ranges to run a campaign calendar.
- 3
Retired
A brief retires itself when its end date passes, and anything still generating falls back to your brand persona.
- ✓Edit a live brief in place — changes apply to content generated from that moment; posts already drafted or scheduled are untouched.
- ✓Your content pillars from onboarding keep rotating underneath, so a single theme still produces varied posts.
Briefs work hand in hand with the content pipeline and with product photo styling.
See it working on your own business
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